Be Up For Life™

Life is about moving forward, looking up, and embracing opportunities. Getting the right nutrition can help you be up for it.


BOOST® presents

Wherever life takes you, BOOST can help you be up for it.


Real people, real stories


Kathleen Takes the Stage

Featured in video BOOST® Original

Kathleen has always loved to sing—and after a 32-year business career, she decided to spend more time pursuing her passion as a professional jazz singer. We're inspired by how Kathleen was UP for realizing her dream.


James Grabs the Reins

Featured in video BOOST® High Protein

James never imagined that his love for horses could translate into a career. But after 25 years as a Hollywood digital artist, he's put down his pencil to focus on training horses. James' story inspires us all to Be Up For Life™.


Ricardo Dances to the Beat

Featured in video BOOST® High Protein

Retiring didn't mean slowing down for Ricardo—it meant dancing the nights away. Even now at age 80, being UP for teaching others what he loves means he can continue being a student of life.


Dana and Meredith Take Life to New Heights

Featured in video BOOST® Original

Dana and Meredith's shared passion for flying and love for each other have led to the most fulfilling journey of their lives. By being UP for new challenges, they've reached new heights they never thought possible and are teaching others to do the same.


Tina Wins the Race

Featured in video BOOST® High Protein

Tina grew up going to the race track with her father and dreamed of racing, but decided to pursue a career in customer service. A few years ago, she worked up the courage to step out of the stands and be a part of the action. She bought a car, won her first ever race, and never looked back. By being UP for following her passion, she found what she was meant to do and became an inspiration.

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Meet the family